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The Last Hurrah

Guys, I’m sad. This is my last blog post. so let’s go out with a bang alright?

Today we have 3 more places to market on social media. So without delay, let’s get started.

Continue reading “The Last Hurrah”

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Marketing in the Shadows

When you think of great places to market on social media, which sites come to mind? Hmm? Oh you mean you didn’t think of Reddit, Pinterest, and Tumblr? Well, can’t say I don’t blame you. But Depending on the audience you are marketing to, these channels can be just as effective as the marketing powerhouses of social media previously mentioned in my past posts: The Showdown and Videos and Pictures All Under 10 Seconds.

So to get started let’s look at Reddit.

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Reddit is a user content driven site. It has its own culture and subculture also known as “subreddits”. The best way to think of Reddit in terms of marketing is that it is Social Media’s “Shark Tank”. It can be brutal and unforgiving, but if marketed to properly, you can have excellent returns for your business.

The writers of Kissmetrics wrote an article called, “The Marketer’s Guide to Reddit” in which it goes into great detail of describing what Reddit is, how to navigate it, and how to properly market to this unique audience. Here are some takeaways for getting started:

  1. Choose the correct subreddit– Right off the bat, if you post anything to the wrong category, you will be downvoted into nothing. Thereby ending your market campaign right off the bat. Simplest way to avoid this? just take care to post to the appropriate or closest category.
  2. shorten the URL– Redditors will spend hours on Reddit. And one thing they watch out for is the length of a URL. She shorter while remaining comprehensive, the better.
  3. Personalise!– Reddit does not like bots or automated postings. make it personal, and you will be accepted into the community.
  4. As always, Analytics!–  Reddit offers its own analytics in the form of “karma”. Use this to gauge how well received your posts are to a subreddit, and adjust from there!

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Pinterest makes the most sense to me Mostly because I’ve seen it done, and it overflows to Facebook. I’ve seen so many soap and lotion saleswomen advertising on Pinterest, so why can’t it work for your business?

Cindy King wrote, “7 Pinterest Marketing Tips to Improve Your Visibility” in which I found the top 4 to be especially useful

  1. Include Price Tags– This is a great idea. While Pinterest users are browsing, the idea pops into their mind “ooh I like that” Puting a price with it can encourage the user to act now and visit your site.
  2. Use Pin It for Later Links– This is kind of like a virtual “bookmark”. This allows users to save it to view later alongside other pins they have saved.
  3. Show Pins to Newsletter Readers– Offer a spot for your customers to pin things on your email, newsletters, and even other social media sites.
  4. Find Popular Group Boards– This would be like the category that you select. It can make or break your marketing campaign, so choose wisely!

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I truthfully would never have thought to market to anything on Tumblr. But, they do have a specific demographic that can be marketed to. So as Tessa Wegert explains in her article, “3 Tips for Successful Content Marketing on Tumblr“, I recommend you listen to her advice:

  1. Choose your format wisely– Tumblr users like visual content the most. pictures and GIFs will be what draws attention. But don’t count out witty text. They enjoy that as well.
  2. Follow your fans, and share their content– This is a certain brand of etiquette that Tumblr users expect. It’s the “You scratch my back, I’ll scratch yours” kind of thinking.
  3. Make content that incites an emotional response– Tumblr users are widely emotional. They will react to something evoking an emotional responce. So play into it! You’ll get attention for it!

 

I’ve said it before, and I’ll say it again: In order to maximize coverage, market in all three areas. It will pay off in the long run!

Red Bull Gives You Video

Good old Red Bull. Giving people a shot of anxiety and then filming the crazy, dumb, and awesome things people have done all over the world! And good thing they do too! Taking video is one of social media’s best ways to show off your company!

This particular Red Bull video may be older, but it just shows how crazy these Red Bullers are!

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For those of you who don’t know what’s going on here, this guy Felix is free falling from Earth’s Stratosphere. That’s 24 miles (39km) above sea level. In case you still aren’t grasping how insane this is, Mount Everest’s peak is about 5.5 miles (8.848km) above sea level.

The best part is, Red Bull did this live.

If you want to see the whole video, click here. Long intro. He falls at 3:30.

You can see crazy events like this and more on Red Bull’s TV Facebook Page. Both live and past events are there! Well, as long as there is an event going on of course!

Owen Hemsath with Tubular Insights wrote an article titled, “Top 7 Social Video Tips & Takeaways from Social Media Marketing World.” While all points are excellent, I will only highlight the top 3:

  1. Point 2- Marketers Must Take Notice of Facebook Video: I’m not sure if you’ve noticed, but Facebook has released a relatively new feature where you can live stream video. Now, that’s not all the point talks about, but it is a great way to show your product being used in real time. In the case of Red Bull, this can be used as advertisement for their events. This will add ease to customer’s research of your product.
  2. Point 4- You Must Get to Know Video Analytics: I’ve said it before and I’ll say it again: measure your outcomes! If some videos are working well, play into them! If other videos are not performing, drop them. It will help your marketing campaign.
  3. Point 5- Snapchat is a Major Player: This is a bizarre point to me, but it makes sense. I’ve seen Red Bull have “Snapchat filters” and user content live feeds at events. This has been used by other companies in the past. Your company can benefit from Snapchat as long as your demographic fits with the demographic that uses Snapchat.

 

The Showdown

Alright, so Facebook, Twitter and Google Plus walk into a party (Not a bar. Not SBU appropriate.) Facebook starts shouting crazy nonsense to its friends, Twitter starts shouting funny jokes at strangers, and Google Plus starts shouting at the empty back yard.

At least, that’s my experience with these three social media powerhouses.

But that is my personal, not professional, experience mind you. All three platforms have benefits that can greatly enhance your company’s digital marketing campaign.

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Of the three, I am more familiar with Facebook to be sure.And the article by Cindy King titled, “Six Facebook Marketing Tips From the Pros” highlights the importance of constant traffic analytics, high response rates from PR employees of your company, and paid advertisement to ensure your ads are being shown all over Facebook, and beyond.

Next we have Twitter, which I’ve only ever seen spunky companies use this effectively. However if done correctly, it will benefit your company greatly. Beth Gladstone wrote the article, “7 Simple Twitter Marketing Tips to Improve Your Results” where she highlights the importance of content. Be it in text, video, or photo, make sure it shows up correctly and isn’t convoluted to view. And as always, analytics will be your heartbeat. Always monitor your analytics.

Lastly, Google Plus! Google Plug runs and feels more like a blog site than the other two. But if used effectively, it can have just as much impact as Facebook and Twitter. Once again Cindy King is at it again and titled this article, “5 Google+ Marketing Tips From the Pros.” Many tips overlap with the first two, however as Google Plus is used more as a blog, Cindy highlights the importance of, of course, analytics, as well as customer comments, appropriately timed post scheduling, and content placement such as videos and pictures.

Of course, to maximise coverage, I suggest using all three in tandem. But I also suggest three different individuals be in charge of each site. for example, I would not be a great Twitter poster, but I can do Facebook rather well. Most people have a preferred method of social media. Play into that. Your company will thank you!

 

Image sources:

Featured Image: César Romero, “How to make Music emoticon on Facebook, Twitter and Google Plus” Translated from Spanish

Second Image: Matthew Capala, “14 social media hacks from the experts